The Torres Law Firm brings a unique approach to the world of Immigration and Nationality Law and needed a fresh face for their brand and web presence to match that. This rebrand is centered around the words "helpful, hopeful and human," a phrase intended to reach both current and prospective clientele in a new way.
FOCUS
Branding
DELIVERABLES
Brand Strategy | Website | Logo | Tagline | Business Card | Letterhead | Envelope | Brand Manual | Copywriting
THE MARK
The Torres Law Firm is focused on providing people with hope on their specific journey. This brandmark has been configured to express this idea graphically. The "X’s" represent the client’s journey from start to finish, with the dashed line wrapping around the sides of “The Torres Law Firm,” showing how the firm directs their client to where they need to go.
BRAND VOICE
The immigration process is a stressful one, and The Torres Law Firm is a calming voice amidst the chaos. The staff strives to be relatable and fill their clients with hope and confidence, and now their written presence both on and offline will do the same.
WEBSITE
The average visitor to the site is a bilingual, 30 to 50 year old whose second language is English. The copy was crafted in a way that would be easily translated to other languages with the help of a Google Translate feature programmed into the site. The layout was simple and easily navigable, with the imagery and messaging invoking a sense of friendliness and confidence.
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WATERMEN | MAR Y LANA | ALOISA
