Play x Play is the newest brand of the Rylee And Cru Collective. This athletic line is designed for women and children with movement in mind and play at heart. From the tiny detailing of garment labels to web and wholesale catalogs to all of the daily “sparkle” on social media, I had the opportunity to help develop a new visual voice for this brand.
COMPANY
Play x Play
ART DIRECTOR
Kelli Larson
FOCUS
Catalogs | Labeling | Packaging | Social Media Graphics | Email Marketing | Fabric + Trim Approvals
Check out the fall 2022 catalog by clicking the image above
Product photography by Kevin Jara
Want to see more? Check out some of my other work below.