Proposed rebrand for Generate Hope, a nonprofit dedicated to helping sex trafficking victims find a new life outside of the system. This rebrand tells the story of resilience and growth in desolation. The purple saxifrage is a beautiful purple flower that grows and thrives in harsh arctic climates. Using this flower as inspiration, I was able to update and simplify the current logo.
PROJECT TYPE
Pro Bono
FEATURED CLIENTGenerate Hope
DELIVERABLES
Logo Redesign, Iconography, Brochure
THE INSPIRATION
The layered flower mimics the purple saxifrage, a flower that grows and thrives in harsh arctic climates. By removing the woman’s silhouette, the logo becomes more inclusive and allows for more diversity while remaining true to the original brand.
Check out some of my other work below.